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What is LucyBrook?
LucyBrook Boutique is your one stop shop for capsule closet dreams with some date night flare sprinkled in! LucyBrook caters towards women 30+ who need day to night outfits that will help you look as good as you feel! We strive to empower women to embrace their natural beauty by accentuating their perfect selves in LucyBrook fits.
BRAND STORY
LucyBrook was created by Brooke Dorsey; a born and raised Oregonian with deep family roots across the state. Brooke developed a love for fashion early; growing up in the mall generation, she would spend hours of her teen years searching through endless racks for the perfect addition to her wardrobe. She was the friend you'd text when you needed a new outfit or needed help styling that top you love but just don't quite know what to wear it with! Brooke went on to attend Oregon State University, where she studied Merchandising Management; she was particularly interested in curating her own fashion lines and directing fashion shows.
Brooke worked for 10 years in the fashion industry, but always had a strong urge to strike out on her own and do what she loved most; curating outfits to boost women's confidence. Brooke noticed a hole in the market post COVID; the lack of everyday wear for women post teens/20-something. Even with people going back to office environments, the fashion industry was divided between comfortable loungewear or special occasion attire. She found it difficult to find clothing she'd want to wear to her work office and still feel good wearing when meeting her girlfriends after work or heading to a date night with her husband.
In 2023, Brooke set out to create her own brand. It didn't take long for the name to come to fruition; Brooke's love for fashion was shared by her mom and they frequently shopped at the same boutiques- sometimes unknowingly buying the same outfits! She decided to combine her name with her mom's nickname (dropping the silent 'e' for searchability purposes) and LucyBrook was born! Brooke wanted to build a brand that spanned hers and her mom's generation; because fashion is ageless! Brooke launched her business April 13th, 2024 at a local winery pop up event before kicking off online April 14th, 2024. Her boutique dreams are just beginning and she can't wait to share her vision!